The FINAL Business Mastermind For Authors - The Power To Plan For Your Future





As a writer, it's likely no one taught you how to write a business plan, or listed out the steps to go from ideation to validation to implementation. Fancy talk for drafting a business plan, adapting it to the writer's business needs and starting to test your plans.

However, you're fully expected to run your writing business like the CEO your readers need you to be without a team or a plan.

>>> Welcome to your Team and your Plan! <<<


This will be the final round of the mastermind as it looks now. For the past three years, I've run the mastermind as a 6-week, plan builder with email as a side focus.

Well, get ready in 2023 to flip that around. We're evolving into an email mastermind with a side focus on business planning. And we'll be changing more than just that. Stay tuned in 2023 to find out more.




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I'll teach you how to find those pathways to profit, stay focused and create more revenue so you can take your side-hustle and turn it into a full-time business.

Your business needs the foundations. It needs structure, systems and processes.

I'll teach you what you need to know to take it to the next level and beyond.

Here's the rest of what you need to know...


Inside this 4-week program you'll...

  • learn to create and execute a cash flow system.
  • understand a profit and loss statement.
  • create budgets for operations and scalability. (Psst - that's your empire-building budget!)
  • build the 6 main blocks of a modern business plan for writers ($200 value)
  • create a simplified business model
  • all the email marketing knowledge you'll ever need... ($300 value)
  • private one on one time with me and group coaching with a Zoom room of your peers. ($200 value)
  • downloadable spreadsheets and templates to make building your plan easier
  • included small and focused Facebook private group to brainstorm and receive live training ($200 value)
  • learn how to get excited about money, wisely invest it in your business and make quick, actionable decisions in your business
  • LIVE learning with your peers. This, my friend, is my FAVOURITE part of the mastermind.





What Authors Are Saying


“Holly delivers the lessons in concise emails and video lessons and is always ready to explain things in depth…I’m looking forward to implementing the rest of the lessons over the coming months and learning more from Holly!” - Zoe Ashwood, Paranormal Romance Author

“I loved my time in The Business Mastermind for Authors. I recommend it wholeheartedly to other authors. Holly is incredibly generous with her time and expertise.” Zara Keane, USA Today Bestselling Cozy Mystery Author

“Holly’s insights and expertise are great and she’s very generous with her time and mentorship, answering questions and encouraging everyone in the class. I learned a lot. Holly has helped me focus on what’s important in my writing business, how to do those things more efficiently, and develop systems that will work for me. Plus I have lots of ideas to try in the future. Meeting the other authors on the course and being able to learn from them too was an added bonus!” M. J. Scott, Fantasy Author


What To Expect: The Modules



Module One

  • Cash flow
  • Profit Margins
  • Profit/Loss Statements
  • Email Marketing: Subject Lines and Content Creation

Module Two

  • Mission Statements
  • Elevator Pitches
  • Focused Social Media
  • Email Marketing: Batching, Planning and Templates
  • Viability Studies (Market Research)
  • WHY?

Module Three

  • CEO's Growth Mindset
  • Systems Sell Stuff
  • Introduction To The Blocks Of Your Business
  • Email Marketing: Sending With Segments

Module Four

  • Ruthless Focus
  • Automation
  • Hubs
  • Traditional Planning Phase One
  • Email Marketing: The Welcome Sequence

Module Five

  • Launching Not Releasing: The Plan
  • Email Marketing: Deliverability and List Health

Module Six

  • Traditional Business Planning Phase Two
  • Operations
  • Email Marketing: Re-Engagement, Opt-Ins and Other Sequences

Module Seven

  • Finalizing Your Plan
  • Alternative Revenue Sources
  • Email Marketing: Re-Engagement, Opt-Ins and Other Sequences

Module Eight

  • Publicity For Your Business
  • Assumptions and their danger
  • Operations


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Frequently Asked Questions



Can I get a refund if I'm unhappy with my purchase?

If you are unsatisfied with your coaching, reach out to us to see if your purchase is eligible for a refund.

How do I schedule my one-on-one coaching session?

Once the program begins, you will receive instructions on how to virtually book your included coaching session. If you need one prior to the start date, please reach out.

What if I can't make the program, but still want to participate?

You can purchase your spot, and if life and deadlines get in the way, you can join us for a future round of the mastermind in 2022.

I'm a brand new author. Should I enroll?

Yes, definitely. You'll be setting up your business for success from the very beginning. No backlist is required to fully benefit.